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Understanding the role of psychology in business is not only instrumental in enhancing business performance but also imperative in fostering interpersonal relationships within an organisation. It allows us to dive deeper into the mindset and workings of the human brain in a business context, eventually influencing decisions, negotiations, and overall company culture. Table of Contents Mindset in Business General Psychology …

Chapter 1: Understanding Your Target Market At the heart of every successful business is an intimate understanding of its target market. Without understanding who your customers are and what they want, your product or service may fail to meet their needs. Moreover, your marketing strategies might not resonate with them, causing your efforts to fall flat. Begin by gathering demographic …

Often when we think of creativity, our minds drift towards artists, musicians, or novelists – those individuals who transform blank canvases, silent rooms, or empty pages into expressions of human emotion and experience. However, it’s crucial to acknowledge that creativity isn’t solely confined to these traditional artistic domains. It’s an indispensable element that permeates every aspect of life, including the …